Trust
Trust is paramount when making financial decisions. I go the extra mile to ensure you have all the support and information you need to make an informed decision. I provide reliable, friendly, and unbiased independent advice. I will always be completely honest with you, I will tell you if equity release is not the right solution for you, so that you can be assured and confident in your decision.

Extensive Experience
With over 40 years of working in financial services, including the last 14 years working with equity release, my experience and knowledge is your asset. My expertise will advise and guide you effectively through the whole process from start to finish, giving you confidence and peace of mind.

Personalised Service
I understand the importance of exceptional customer service. Just as I value great customer service when I receive it, I ensure that everyone receives nothing less than outstanding service from me, right from the outset. With me as your adviser, you not only gain access to a fully qualified equity release adviser but also a dedicated professional who is committed to providing you with the highest level of service and support throughout.

No Upfront Costs
I believe in making equity release as stress-free as possible. There are no upfront fees for my advice, ensuring that you can explore whether equity release is the right solution for you without any financial burden. No Funds, No Fee ensures that you don’t pay unless you decide to proceed, and your Equity Release plan completes.

Transparency and Clarity
I pride myself on transparency and clarity. Nothing hidden or confusing. I explain everything in plain, simple language, ensuring you have a clear understanding of every aspect of equity release. Your situation is unique, and I treat it as such. I don't believe in one-size-fits-all solutions. I take the time to listen and understand your specific circumstances. After assessing your needs, I will compare plans from the whole of the market to find the most suitable, personalised deal for you.

Equity Release Recommendation
I provide a full advice and recommendation service. I will present a detailed equity release lifetime mortgage recommendation for the most suitable plan for your specific situation, enabling you to make an informed decision. Simplifying equity release for you ensures that you not only understand how it works but also feel confident and well-supported every step of the way. If you decide to proceed with my recommendation, when you get your funds, I charge a fixed advice fee. You have the option to include this fee in your loan if you don’t have the funds readily available, this would mean this money would accrue interest in the same way as other funds borrowed. This fee is not charged if you don’t get your funds.

Next Step
Ready to experience a personalised service and expert guidance with a friendly, honest, and dedicated adviser? I’m happy to have a chat with you whichever way suits you best, either in the comfort of your own home, via an online call or over the phone. I would always actively encourage your family to be involved in our conversations if you would like them to be present. Any conversations are without pressure or obligation. The objective is for you to be able to make an informed decision as to whether equity release is the right solution for you.

Equity release may involve a home reversion plan or a lifetime mortgage, which is secured against your property and will reduce the value of your estate and impact funding long-term care.

Equity release requires paying off any existing mortgage. Any money released, plus accrued interest would be repaid upon death, or moving into long-term care.

We provide initial advice for free and without obligation. Only if your case completes would our advice fee of £1,695 be payable. Other lender and solicitor fees may apply.

Simplified Equity Release is a trading name of Equity Release Associates Limited, which is authorised and regulated by the Financial Conduct Authority. FCA registered number 932793. Company registered in England and Wales number 12258392. VAT Registered Number 365 5888 43. Registered address, 2200 Century Way, Thorpe Park, Leeds, LS15 8ZB.