Equity Release Supermarket was founded in 2008 with a unique vision for the market.

One where customers would receive the very best impartial financial advice, access plans from the
whole marketplace, get the best equity release deals and utilise the latest technology to make the
process as fast and seamless as possible.

In little over 10 years, Equity Release Supermarket has grown to become the UK’ s No.1, independent equity release advisory service and is one of the few impartial and whole of market
advisers.

We are not tied to any lenders but free to search the entire market to find the best deals for our
customers, meeting their specific needs.

I am proud to be part of Equity Release Supermarket’ s national network of independent advisers, all of whom have been selected for their expertise and experience and all are members of the Equity Release Council.

Furthermore, I hold the Later Life Lending Advice Standard (LLLAS), awarded by the Society of Later Life Advisers (SOLLA). SOLLA helps people to find regulated advisers who understand the issues when it comes to later life financial planning. Often complex, the decisions that my customers and their families may need to make will need helpful, considered advice. Only those advisers providing the highest quality of advice as specialists in later life lending and equity release are awarded the LLLAS.

My advice is tailored to my customers’ needs, whether that be face - to - face, over the telephone or video call - or a combination of the three - whatever is best for you.

My customers only ever speak to their me and are provided with their own case handler. The
combination of expertise, service and technology means that it typically only takes 4 to 6 weeks for
my customers to receive their money from their equity release.

Whatever your needs and goals, Equity Release Supermarket are here to help you enjoy financial
freedom